Released on: May 14, 2008, 3:16 am

Press Release Author: Bharatbook

Industry: Telecommunications

Press Release Summary: This report looks through the hype and cynicism surrounding
Google\'s official announcement of Android and the Open Handset Alliance and
identifies the key opportunities and critical barriers facing the future evolution
of this platform.

Press Release Body: Bharatbook.com has announced the addition of "Google Android and
the Wireless Ecosystem: Will the Mobile Future be Googles Future? " to their
offering.


This report looks through the hype and cynicism surrounding Google\'s official
announcement of Android and the Open Handset Alliance and identifies the key
opportunities and critical barriers facing the future evolution of this platform.

Google\'s plans are focused on the development of a comprehensive ecosystem which
aims to bring mutual benefit to all participating members, and spark innovation in
handset designs, content and service offerings as well as overall consumer behavior.

Yet, based on the dynamics of the existing mobile industry, they face a number of
fundamental challenges in realizing these dreams. This report benchmarks the Open
Handset Alliance against Japan\'s \"Wireless Ecosystem\" model, as well as competing
services offered by Symbian, Microsoft, MontaVista, Apple, and RIM. Through this
analysis, five key insights are presented and a roadmap for the future success of
Google\'s Wireless Ecosystem is provided.

Key Findings:

Linux Developers are critical: Winning developers over to the Android platform will
be a critical first step upon which Google must focus. If Google fails to accomplish
this by mid-2008, Android will never achieve the critical mass necessary to compete
with Windows Mobile or Symbian.

Innovation is Fundamental: While the $10 Million developers challenge is nice, a
long-term vision for how content developers will be compensated and rewarded for
their efforts is a critical success factor.

Operators hold the most critical role: Without Network Operators loosening their
revenue-sharing strangle-hold on content developers, these companies hold the
greatest power to thwart Google\'s ambitions. We predict that Google will succeed in
acquiring a spectrum license, and to use this to \"convince\" operators of the value
of mobile innovation, either through partnerships or direct competition.

The Power of the Mobile Internet: For mobile innovation to truly succeed, Google and
its Android developers must get consumers out of the habit of thinking of the Mobile
Internet as a \"smaller\" and \"less robust\" PC Internet.

Handsets are the Key: Google must develop compelling incentives to convince the
larger Handset Manufacturers to focus upon and innovate using Android. Without a
broad range of handsets available and optimized for Android content/services,
Google\'s mobile ad-revenue dreams will remain dreams.

The Future is OFF the Network: For the Open Handset Alliance to convince Operators
to loosen their grip on content and service revenues, alternative (and more
profitable) revenue sources must be identified. While Government regulations will
impede operator\'s efforts to become banks, without a \"carrot\" to compliment the
\"stick\" of Google\'s plans to become a network operator, Google\'s efforts to convince
the world\'s largest operators to adopt Android will be limited. Off-Network revenues
will be the key ingredient for these discussions.

Target Audience :

Google and Members of the Open Handset Alliance: Lessons learned from the Japanese
Wireless Ecosystem provide valuable insights into the key challenges that must be
overcome to ensure long-term success.

Competitors to Google and the Open Handset Alliance: Understand the key elements
that Google must assemble to create a truly robust and innovative wireless
ecosystem, and make Google\'s efforts obsolete by creating such a model first.

Network Operators: Is Google Android and the OHA a competitive threat or an
opportunity to further grow the overall market?

Mobile Content and/or Service Providers: Innovative content and services will
provide the backbone for a fully functioning wireless ecosystem. Developers
therefore hold the vital key for Google Android\'s success. This report outlines how
your role must evolve in order to guarantee the success of Android.

Handset Manufacturers: Are the investments required for Android worth the money
versus other competing platforms?

Government Regulatory Agencies: This report provides an appropriate framework from
which Android and the Open Handset Alliance can be understood, and based upon 9
years of success in Japan, outlines the key requirements for a robust mobile
industry in other markets around the world.

Advertising Agencies: Google\'s move into the mobile space will very likely create an
entirely new advertising paradigm. This report will provide insights into how
advertising and marketing in general may evolve via the mobile channel.

Industry Consultants: Understand the key drivers that will power the success of a
robust Wireless Ecosystem outside of Japan, and the most likely evolutionary path
that the mobile industry will follow to achieve such a model.

Key Questions Answered in this Report:

What is Google Android and what is its significance within the Global mobile
marketspace?
What are the opportunities for Google and other industry players in creating a
robust \"Wireless Ecosystem\"?
What are the key challenges standing in the way of Android\'s success?
What are the most important lessons learned from the Japanese Wireless Ecosystem
model over the past 9 years, and how can the Open Handset Alliance leverage these to
ensure their future success?
What is the most likely trajectory that the evolution of the Open Handset Alliance
will follow over the next 12 to 18 months?

For more information kindly visit: http://www.bharatbook.com/detail.asp?id=70436

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